La Aroma de Cuba Cigars
La Aroma de Cuba cigars emerged in Cuba in the late 1800s, where they became a favorite brand of Winston Churchill during the Cuban War of Independence. Over a century later, La Aroma de Cuba was reborn in Estelí, Nicaragua, in the house of legendary cigarmaker Jose ‘Pepin’ Garcia, where it’s grown into one of today’s hottest premium brands. The critics in Cigar Aficionado have bestowed numerous 94 and 95-point ratings upon La Aroma de Cuba cigars along with notable accolades, including ‘#2 Cigar of the Year’ honors for Mi Amor and naming the original blend the ‘#1 Cigar Industry Best Buy.’ The Garcia family pays homage to their deep Cuban heritage in blending and producing the La Aroma de Cuba portfolio to a pinnacle standard from the finest premium tobaccos in the world.
CIGARS
La Aroma de Cuba
Price Per Cigar:$6.23 - $8.7527 options availableStrength: MediumCountry: NicaraguaWrapper: Connecticut Broadleaf179 Reviewsread more
La Aroma de Cuba Connecticut
Price Per Cigar:$6.23 - $8.7521 options availableStrength: Mild-MediumCountry: NicaraguaWrapper: Ecuador Connecticut41 Reviewsread more
La Aroma de Cuba Edicion Especial
Price Per Cigar:$8.03 - $9.9518 options availableStrength: Medium-FullCountry: NicaraguaWrapper: Ecuador Habano28 Reviewsread more
La Aroma de Cuba Mi Amor
Price Per Cigar:$8.03 - $9.9518 options availableStrength: Medium-FullCountry: NicaraguaWrapper: San Andres81 Reviewsread more
La Aroma de Cuba Noblesse
Price Per Cigar:$17.08 - $20.0012 options availableStrength: FullCountry: NicaraguaWrapper: San Andres Oscuro18 Reviewsread more
La Aroma de Cuba Pasión
Price Per Cigar:$9.63 - $12.9518 options availableStrength: Medium-FullCountry: NicaraguaWrapper: Nicaraguan22 Reviewsread more
La Aroma de Cuba Reserva
Price Per Cigar:$9.66 - $12.9518 options availableStrength: FullCountry: NicaraguaWrapper: San Andres Oscuro34 Reviewsread more
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LA AROMA DE CUBA BRAND HISTORY
In November of 1895, an eager young lieutenant, Winston Churchill, arrived in Havana, Cuba, with his fellow officer, Reginald Barnes. The two encountered rebellion against years of Spanish conquest among the island’s inhabitants and, of course, cigars. Here began Churchill’s lifelong love affair with Cuban cigars. La Aroma de Cuba was among Churchill’s favorite brands and one that he would readily add to the stockpile of 3,000 to 4,000 cigars he maintained at his country estate, Chartwell Manor, in Kent, England. To say Churchill’s cigar consumption was prolific, at roughly 8 to 10 cigars per day, is an understatement. What cannot be understated is the influence La Aroma de Cuba enjoys in the premium cigar world 130 years later.
The contemporary resurgence of La Aroma de Cuba has been transplanted to Nicaragua, but the brand still displays a deep allegiance to its Cuban hallmarks. Much of La Aroma de Cuba’s modern-day authenticity is owed to the legendary Jose ‘Pepin’ Garcia (known as “Pepin”), whose origins as a master cigarmaker span decades, overseeing production in Cuba for iconic brands like Montecristo, Cohiba, and Romeo y Julieta.
At some point in the earlier part of the 20th century, brand trademarks for La Aroma de Cuba had slipped off the radar as the company’s distribution was halted for one reason or another. It was common for ownership of Cuban cigar companies to change hands frequently at the time. By the end of the 1990s, the Levin family, owners of the iconic Ashton brand, had acquired and registered the trademarks for La Aroma de Cuba with the intention of one day returning the historic marquee to its former days of splendor. The company officially relaunched La Aroma de Cuba in 2002.
By the mid-2000s, the Levin family had established a strong relationship with Pepin Garcia, and they shifted all La Aroma de Cuba production to the Garcia family’s factory in Estelí, Nicaragua. They felt the Garcias’ revered cigar-making expertise would be an ideal fit for developing La Aroma de Cuba. The brand quickly grew into a bestselling line due to accessible prices and the smooth, complex taste of the cigars. As demand increased, noticeable economic development filtered into Estelí and the surrounding area, and the Garcias began to expand their cigar-making operation significantly. A boom for Nicaraguan cigars was underway.
La Aroma de Cuba cigars are packaged in ornate cigar bands and boxes based on the brand’s original artwork from the 1800s. This colorful, romantic motif reflects the luxuriant taste of La Aroma de Cuba cigars.
LA AROMA DE CUBA BRAND OVERVIEW
Today, the La Aroma de Cuba portfolio includes an award-winning collection of cigars that earn high ratings and are lauded for their complexity, balance, and flavor. The original La Aroma de Cuba is crafted from a Connecticut Broadleaf wrapper over an all-Nicaraguan core of binder and filler tobaccos grown on Garcia family estates. Notes of cedar, brown sugar, and black pepper mingle throughout a medium-bodied profile. The cigar finishes with a distinctive sweetness and is available in a wide variety of shapes for reasonable prices. In 2024, the blend earned a spectacular 94-point rating and was crowned the ‘#1 Best Buy’ in the industry for the second time by the critics in Cigar Aficionado.
In 2008, La Aroma de Cuba Edición Especial debuted. The critics rated it 94 points with a ‘Top 5’ ranking in their annual list of the best cigars. La Aroma de Cuba Edición Especial is considered the brand’s most Cubanesque release with its medium to full-bodied profile of smoked almond, leather, espresso, and cedar.
La Aroma de Cuba Mi Amor earned 95 points and ‘#2 Cigar of the Year’ honors when it came out in 2010. Its versatile profile of almond, espresso, black pepper, and dark chocolate weaves a complex tapestry of sweet and spicy notes across the palate. Mi Amor is drawn from an aged San Andrés wrapper over vintage Nicaraguan tobaccos. The San Andrés region in Mexico is regarded for its fertile, volcanic soils where the succulent, stalk-cut crops develop with unparalleled flavor.
La Aroma de Cuba Reserva followed in 2012 and is blended with a San Andrés Oscuro wrapper harvested from a higher priming on the plant where the leaves receive bountiful sunlight, resulting in fuller and richer flavor following an extended fermentation. La Aroma de Cuba Reserva earned a 94-point rating from the critics in Cigar Aficionado with its decadent profile of hickory, dark chocolate, and black pepper.
In 2021, La Aroma de Cuba Pasión debuted with an impressive all-new blend of tobaccos. A beautiful Shade Grown wrapper is harvested in Nicaragua’s Namanji region, where, over ten years ago, the Garcias discovered a unique microclimate perfect for growing premium crops. Today, over one-third of the family’s private 300-acre estate is dedicated to cultivating Shade Grown wrapper on fields shielded from direct sunlight and nourished by the basin’s snaking river. Beneath the wrapper, vintage binder and filler tobaccos from Estelí, Jalapa, and Namanji complete this 94-rated blend. Notes of molasses, smoked cashew, cedar, nougat, and spice layer the palate from beginning to end.
La Aroma de Cuba Connecticut was released in 2023 and became an immediate bestseller. This milder version of the original La Aroma de Cuba blend is finished in a golden-blond Connecticut-seed wrapper grown in Ecuador. The result is a mellow profile of almond, cashew, cedar, and coffee bean with hints of buttercream throughout a luscious smoke handcrafted in nine popular sizes. Shortly after its debut, La Aroma de Cuba scored a 92-point rating from the critics in Cigar Aficionado.
In 2024, the company unveiled its exclusive La Aroma de Cuba Noblesse line. A dark and alluring San Andrés Oscuro wrapper leaf embraces a special blend of premium Nicaraguan long-filler tobaccos following an extensive triple fermentation. Full-bodied notes of dark chocolate lava cake, espresso bean, and Turkish fig mingle with hints of salt and black peppercorn in four flawless, box-pressed sizes.
The brand’s newest edition, La Aroma de Cuba Habano Reserve, debuted in March of 2025 and is exclusively available in the new La Aroma de Cuba ‘92-93 Rated’ Fresh Pack Sampler. This small-batch cigar premieres in a 6-by-52 Monarch and is slated to ship as an annual, limited release with a few thousand boxes arriving at retailers in the summer of 2025. Habano Reserve boasts an oily, reddish-brown Rosado wrapper leaf grown in Ecuador from Cuban-seed tobacco. Nicaraguan long-fillers harvested on Garcia family estates in Estelí, Jalapa, and Namanji complete the blend, resulting in a refined profile of coffee bean, molasses, cream, cedar, and spice.
Explore eight top-rated blends from a versatile Cuban-legacy brand when you add La Aroma de Cuba cigars to your humidor today.
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